Guides

How to grow your industrial sales

Practical answers to the questions technical companies ask before they build a real sales engine — how to find partners, win customers, enter new markets and digitalize the way you sell.

How do I find sales partners? — every route explained

If you make technical products and want to sell in new regions, there are several ways to find sales partners. Here is a neutral overview of each — and where a data-driven approach beats the traditional ones.

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How do I find new customers in machinery? — the options

Winning new customers for machinery and plant equipment is hard: long cycles, few buyers, technical decisions. Here are the realistic ways to do it — and why demand signals change the game.

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How does a mid-sized company enter new markets?

Entering a new country or segment is a classic growth move for the Mittelstand — and a classic way to burn budget. Here are the routes, and how to make the decision on data instead of gut feel.

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How do you digitalize sales? — a practical overview

“Digitalizing sales” means very different things to different people. Here is what it actually involves for a technical company — from tools to a real digital sales channel that generates opportunities.

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