Turning expertise into opportunities

I studied Business Administration and International Management in Magdeburg. What drives me is how companies spot opportunities and build sustainable business from them.

At Volkswagen, I led corporate strategy and guided the transformation of an 800-person organization. That taught me how strategic decisions become real change.

With NEW WORK HUB, I helped companies set clear goals and implement change in daily operations. Because a strategy only becomes valuable when people can act on it.

Over the years I realized: technical companies hold enormous knowledge about products, applications and customer problems. But new business opportunities often depend on individual people, personal contacts and manual effort.

AI can systematically connect that knowledge with the market — finding matching projects, discovering new applications and unlocking opportunities for sales. That requires clear processes and people who seize these possibilities.